N1 info
"He is an influencer who doesn't promote any skincare products or dietary supplements. He shares scientific information with his followers in a lighthearted, satirical way."
David Zupančič’s Instagram profile began as a satirical, anonymous account for sharing jokes and memes (then known as “Ministry for WTF”). During the COVID-19 pandemic, the profile grew and evolved thanks to the direct and scientific reporting of an infectious disease specialist working on the front lines.
Today, David Zupančič’s Instagram account (@david.zupancic) is one of the most influential and consistently informative health-related profiles in Slovenia. With a community of over 40,000 followers, he ranks among the country’s top health influencers, and his work is grounded in professionalism, responsibility, and a clear ethical stance.
The content on the profile combines medical knowledge, clinical experience, and everyday practice, and is presented in an understandable, accessible, and often humorous way. David explains complex medical and health topics without condescension, with a human touch and the understanding that good information is information that people actually understand and remember.
A distinctive feature of the profile is its consistent adherence to medical ethics. David does not advertise specific products, dietary supplements, or "quick fixes" on Instagram, but rather builds trust with independent, verified, and balanced information. It is this credibility that is one of the key reasons for the high level of trust among his followers.
Throughout his career, he has collaborated with leading domestic and European institutions, including the Ministry of Health of the Republic of Slovenia, the World Health Organization (WHO), and the European Medicines Agency (EMA). These collaborations further confirm his professional credibility and international influence.
David Zupančič’s Instagram profile is thus not merely a channel for posts, but a space for public health literacy, dialogue, and reflection with a clear goal: to bring medicine closer to people, without sensationalism, with empathy and a healthy dose of humor.
We look forward to receiving your inquiry! Please note the basic rules that David Zupančič has as an online influencer and licensed physician:
– David doesn't directly advertise any products,
– David does not present any pseudoscientific principles, ideas, or innovations,
– As a doctor, David does not serve as the face of any brand,
– David does not promote dietary supplements,
– Collaborations on David’s Instagram profile focus on ideas, projects, products, and initiatives that benefit people’s health and well-being and can be seamlessly integrated into his existing work as a doctor, writer, and science communicator
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